Primo - Caredent
Digital Experience
We believe that innovation is the key to success for any company.
Primo - Caredent
People
We strongly believe in the importance of people. We invest a lot in personal and professional growth.
Primo - Caredent
Responsibility
We are committed to making a positive social impact through our efforts to enhance the quality of life in the communities we serve.
Our Values
We are what we believe in
Proud to be Primo
160 centers, one big heart. We have been caring for people for more than 10 years.
Primo-Caredent
Digital Experience
A tailor-made management tool used to organise and guide work within clinics. Thanks to this software, every business decision is communicated quickly and easily, ensuring that working time is optimised and the quality of results improved.
Our websites and the online reservation system are integrated with Primo UP, ensuring a unified and efficient experience.
With a team of 200 skilled technicians and spanning over 4,000 square meters, Primo Lab is a technologically advanced dental laboratory, one of the largest in Italy.
Operating in real-time connectivity with all network centers, it not only supports our dentists but also delivers top-tier, high quality devices throughout the entire network.
Thanks to automation, we can personalize interactions with our patients, optimize marketing processes, improve the patient experience, and support all our facilities, generating high-quality leads.
Highlights in numbers
Let's talk about numbers
Dental and Multi-Specialty Centres
Over 2000 co-workers
+mln
Patients treated
People
Our team at PCG constitutes our most invaluable asset. Therefore, we have created an environment that values and supports them in their uniqueness and differences, always considering their well-being.
We provide our team members with opportunities to grow and perform at their best, both in the company and in personal life, thanks to specific training programs developed by Primo Academy.
Our brands
PCG Brand
Centri Dentistici Primo
Centri Dentistici Caredent.
Centri Medici Primo
Your Doctor for Life
It is the commitment we make to our patients across all dental and multispecialty centers.
It is a strategy guided by carefully defined steps.
Our Story
The Journey of Our Network
Centri Dentistici Primo
The first Primo dental center is opened in Turin.
2011
Primo Lab
Primo Lab is established as a real-time connected laboratory within the network's infrastructure.
2013
50 Centri Dentistici
Centri Dentistici Primo opens the 50th facility.
2014
Primo and Caredent
Centri Dentistici Primo and Caredent unite, forming the second largest network in Italy.
2019
Centri Medici Primo
From the encounter with Oasi Medica, Centri Medici Primo is born, forming a network of more than 20 multispecialty centers.
2020
Primo Lab expands
Primo Lab expands, becoming the largest dental laboratory in Italy.
2023